In a previous blog entry I mentioned my trial subscription to the Tesco/LOVEFiLM DVD rental service, which I cancelled in November 2005. In September 2006 I received a letter from Tesco inviting me to rejoin their service, but I was not interested and responded with the following email:

To: privacy@tescodvdrental.com, online@tesco.co.uk
Subject: Use of personal data
Date: Sat, 30 Sep 2006 10:18:22 +0100

I have received a letter from Tesco inviting me to rejoin your Tesco DVD Rental service, despite cancelling my subscription a year ago.

I have not given permission to be contacted in this way and I request that you remove all my personal details from your databases and cease any further marketing communications.

Months passed and I forgot all about it, then today I received the following response from Tesco (spelling mistake included):

From: care@tescodvdrental.com
Subject: Re: Use of personal data
Date: 22 Jan 2007 14:22:25

Thank you for your email.

We apologise for the inconvinience caused.

We would like to confirm that we have deleted your details from our database, henceforth you will not receive any emails from us.

If you have any other questions then please do let us know.

Kind regards,

Paula
—
Customer Services
Tesco DVD rental

I don’t expect instant responses, but 114 days has got to be a record?