Notice any similarities between these two adverts?

The top one is a 2008 brand campaign for O2, the one below it is the new Lotto advert for National Lottery.

O2 ‘Better Connected’ 2008

National Lottery 2013

Now who is in charge of marketing at National Lottery operator Camelot?

That would be Sally Cowdry, O2’s ex-Marketing Director!

She likes to recycle 🙂